Advyzon | Comprehensive Portfolio Management

About | Advyzon

Advyzon was created with you in mind
Advyzon was founded in 2012 with the purpose of building an intuitive all-in-one technology for advisory firms.
We are a team of entrepreneurs with more than 150 years of collective experience serving financial advisors.
Continuous innovation and responsive development backed by providing superior value and support to our clients are central to Advyzon.
Advyzon was founded in 2012 with the purpose of building an intuitive all-in-one technology for advisory firms. We are a team of entrepreneurs with more than 150 years of collective experience serving financial advisors. Continuous innovation and responsive development backed by providing superior value and support to our clients are central to Advyzon.
Our Story
The Advyzon team works together on continuous development

Advyzon was founded in 2012 by Hailin Li – former Senior Vice president, Advisor Solutions at Morningstar. Hailin was the chief architect behind Morningstar Office from 2003 to 2010 when he left to branch out on his own and start Advyzon. Our purpose is to provide an intuitive, comprehensive technology for financial advisory firms. 

Based in Chicago, Illinois, we are a dedicated team of entrepreneurs with decades of experience implementing, servicing, and developing technology for financial advisors. With a continuous focus on product innovation and providing superior service, we strive to be the best value in advisor technology. We are consistently reinvesting in our product and our people; this has enabled us to grow a healthy and successful company while maintaining our commitment to excellent product and service.

Advyzon Leadership Team
Hailin Li, CEO
Hailin Li
Chief Executive Officer

Prior to founding Advyzon, Inc. and Advyzon, Hailin was Senior Vice President, Advisor Solutions at Morningstar, responsible for Morningstar's global advisor market. He joined Morningstar in 1996. He first served as Technical Lead for Principia, then Morningstar ClearFuture in 1999. In 2000, he led the team to launch Morningstar Advisor Workstation. In 2003, he served as Product Manager for Morningstar Office until 2010. Hailin then founded Advyzon, Inc., Advyzon’s parent company, in 2012 to pursue a true all-in-one platform for advisors.

Hailin holds an MBA degree from Northwestern University-Kellogg School of Management and Ph.D. in Physics from State University of New York at Stony Brook. He holds a BS degree in Physics from Peking University, China.

Outside of the office, Hailin enjoys reading history and business books, listening to light or folk music, hiking and playing ping pong.

Shane Young, Chief Financial Officer
Shane Young
Chief Financial Officer

Shane is the Chief Financial Officer at Advyzon. Prior to joining Advyzon, Shane worked as Director of FP&A at Crownpeak, a fintech solution that powers seamless, accessible, and revenue generating digital experiences. He also previously served as an Associate at K1 Investment Management and ShoreView Industries, helping evaluate potential investments as well as working with existing portfolio companies.

Shane earned his BBA in Finance at Loyola Marymount University. He lives in the suburbs of Minneapolis with his fiancée, Bailey, his two dogs, Bossman and Mickey, and his cat, BK. Outside of work he is a huge sports fan and enjoys spending time outdoors with his dogs.

Samantha Schwimmer, Chief Marketing Officer
Samantha Schwimmer
Chief Marketing Officer

Samantha Schwimmer is the Chief Marketing Officer at Advyzon and brings an extensive expertise in brand positioning, strategy development, and multi-channel marketing to drive the company's growth and enhance its market presence. Samantha has served in various leadership positions, most recently at Northern Trust Asset Management, where she provided strategic direction for global thought leadership marketing programs, and ran the content and creative team.

Samantha earned her Bachelor of Arts in Communication Media Studies with a Marketing Minor from San Diego State University. Samantha resides in Evanston with her family, she is a pop culture fan and enjoys the Chicago food scene.

Joe Webb, SVP of Human Capital
Joe Webb
SVP of Human Capital

Joe joined the Advyzon team in 2014 with an inquisitive mind and passion for customer service.  With a focus on scalability Joe has played a pivotal role in assisting the Advyzon team to build out the CRM, Integrations, Mobile App and Client Web Portal.  Currently Joe manages the Chicago Office, overseeing a sales team and all aspects of customer service.  Prior to joining Advyzon Joe has spent his entire professional career in Financial Services, including time at H&R Block and Morningstar. 

Joe graduated from Central Michigan University with a B.S.B.A., double majoring in Finance and Investments. He lives in Chicago and is a sports fanatic.  When not a work or a game Joe enjoys traveling working out and spending time with family and friends. 

Dave Goes, President of Enterprise Sales
Dave Goes
President of Enterprise Sales

Dave Goes is President of Enterprise Sales at Advyzon, and is instrumental in expanding the company’s reach into larger-scale wealth enterprises, including regional broker-dealers, banks, and insurance BDs. Dave’s expertise is pivotal to Advyzon's mission to provide exceptional technology and unmatched service in the financial advisory sector.

Dave is a seasoned executive with over 28 years of experience in the financial services industry. Prior to joining Advyzon, Dave held several transformational senior leadership roles at Morningstar, where he significantly contributed to the growth of the firm’s large enterprise client base.

Dave earned a BS in Psychology from St Joseph’s. In his spare time, Dave enjoys spending time with his three teenage children, working out and traveling.

Kartik Srinivasan, President of Advyzon Institutional
Kartik Srinivasan
President of Advyzon Institutional

Kartik joined Advyzon in 2024 and serves as President of Advyzon Institutional where he is responsible for developing capabilities to serve the needs of wealth managers serving HNW and UHNW clients. Prior to joining Advyzon, Kartik spent seven years at Schwab where he served as Managing Director of 3rd Party Integrations and Partnerships. Kartik started his professional career at Morningstar, where he served for 12 years in a variety of roles in the advisor software business.

Kartik earned his BBA in Finance and Economics from the University of Wisconsin – Madison and his MBA in Strategy, Entrepreneurship and Economics from the University of Chicago – Booth School of Business. Kartik enjoys traveling, skiing and hiking with his family in his spare time.

Advyzon Platform Leadship Team
John Mackowiak, Chief Revenue Officer
John Mackowiak
Chief Revenue Officer

John is the Chief Revenue Officer at Advyzon, leading the sales & service effort and contributing to development of the Advyzon platform. Prior to working at Advyzon, John spent 12 years at Morningstar, most recently as Product Manager for Morningstar Office. He was the first sales person dedicated to Morningstar Office when it was launched in 2004. After five successful years selling Office and working to develop the system, John managed the growing Office sales team for four years.

John earned a BBA from the University of Iowa with a double major in finance and management information systems. In his spare time, John enjoys spending time with his wife, young family, and dog. He spends most mornings exercising, skis as much as possible each winter, and is an avid follower of Iowa Hawkeye athletics and Chicago professional sports teams.

Dirk Pearson, Chief Operating Officer
Dirk Pearson
Chief Operating Officer

Dirk is Chief Operating Officer at Advyzon, leading the execution of Advyzon’s platform development roadmap. With now over a decade in the Advisor Technology business, Dirk's expertise ranges across portfolio accounting, billing, integrations, rebalancing and CRM. Prior to Advyzon, He spent 3 years at Morningstar, most recently leading Quality Control of Portfolio Data Management for Office and Direct.

Dirk earned his BS in Applied Economics from the University of Wisconsin-Madison, where he was also a scholarship athlete in soccer. He holds an MBA from the University of Chicago-Booth School of Business. In his free time, Dirk enjoys traveling, golf and family time with his wife and son.

Ryan Staples, Director of Client Success
Ryan Staples
Director of Client Success

As Director of Client Success at Advyzon, Ryan is responsible for leading our Client Success team and focused on the well-being of our clients. Ryan joined Advyzon back in 2019 as a Relationship Manager, leveraging his prior experience in a similar role at Black Diamond. Outside the fintech space, he spent time as a licensed rep at both JPMorgan Chase and Charles Schwab.

Ryan earned his BBA from the University of North Florida where he majored in Financial Services and earned university honors. He also holds an MBA from the University of Oregon where he specialized in sports business, finance and entrepreneurship. Ryan lives in the Austin, TX, area with his wife and enjoys spending time with family, traveling and cheering on his Gators and Ducks.

Senior Product Owner, Core Systems
Kelly Fitzpatrick
Senior Product Owner, Core Systems

Kelly serves as a Senior Product Owner at Advyzon, developing product strategies and solutions while overseeing the software development for core systems. Drawing from her previous career as a Certified Financial Planner, Kelly brings a distinctive combination of expertise in advisor service and software management to her role.

Beyond her professional pursuits, Kelly enjoys a good thriller novel, trying out a new recipe and traveling.

Ryann Ramos, Product Owner, Trading & Rebalancing
Ryann Ramos
Product Owner, Trading & Rebalancing

Ryann Ramos is a Product Owner at Advyzon. With a decade of experience in the trading & rebalancing world, she brings a comprehensive understanding of complex trading cases, an innovative focus on user experiences and proven insights & strategy to the forefront of the Quantum platform. Prior to joining the Advyzon team in 2020, Ryann worked at AdvisorPeak and TradeWarrior on their operations and service efforts.

When she is not dreaming up new features for Advyzon, she enjoys swimming at the local YMCA, attempting a new recipe, or going down a random Wikipedia page rabbit-hole.

Bridget Niemeyer, Product Owner, CRM
Bridget Niemeyer
Product Owner, CRM

As the Product Owner of CRM at Advyzon, Bridget Niemeyer initiates invaluable innovation to the advisor experience. Her background in sales and technology for the last 4 years have brought a renewed focus on user processes and insights needed for impactful client relationships and comprehensive firm management.

Outside of Advyzon, Bridget enjoys spending time with her husband and chasing her toddler around the Chicago lakefront. She is always excited when she finds a new favorite wine or when Ohio State soccer/baseball/sports wins.

Dave Ott, Product and Data Operations Manager
Dave Ott
Product and Data Operations Manager

With over 12 years in financial software/services, Dave Ott, in his role as Data & Product Operations, excels in problem-solving and is driven by a passion for customer service. An outdoor enthusiast and art lover, Dave finds joy in rock climbing, hiking, and mountain biking. His mechanical inclinations extend to tinkering with old cars and watches. Always committed to customer satisfaction, Dave helps play a role in ensuring our products not only meet but exceed user expectations, reflecting his dedication to exceptional client relations. Being client centric has defined his focus over the last 20+ years of his career.

Development Milestones
"Advyzon enhances its integration with Right Capital adding to streamlined financial planning. Advyzon wins 3rd straight highest customer satisfaction rating in All-in-One Platform in T3’s Annual Software Survey and 2nd straight Best Fintech to Work for award. Prospect portal and growth suite launch – tools aimed at helping advisors grow their business in a faster and more efficient way. SEC compliance features are added to Advyzon’s document storage. Advyzon launches prospect portal, mass emailing, and Twitter timeline integration to help advisors grow. Advyzon announces new integration with Advisor Peak to add rebal to the mix. Integrations with Pershing and Fidelity go live."
  • 2023
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