At this point, most advisors have heard that they need to find a niche … and that they need to create content. If you’ve ever wondered at the hype surrounding these two concepts, look no further than Englebert Financial Advisers. The Pennsylvania-based registered investment advisor uses content — from social media videos, webinars, and even a book — to amplify their expertise and grow their practice.

Helping a client reach their financial goals while managing risk is the most fundamental part of an investment advisor’s job. While we can all agree that rebalancing is key to doing it well, there is almost no universal agreement on the best way to approach the process.

If you want to market your firm and build a client base that raves about your services, one of the best things you can do is get proactive during big market events. I want to use this article to talk about what that means and consider some of the different ways you can effectively engage clients at critical moments.

When you’re just starting an RIA, one of the hardest questions to answer is, “What should I charge?” Since we get asked this a lot at Advyzon, I wanted to put together a guide to help firms who are just starting out figure out their pricing, and to help established firms assess if they’re charging enough.

If you were to survey 100 financial advisory firms, the vast majority would tell you they tailor their services to individual client needs. But it’s rare to find a firm that takes it as far as Schaefer Financial Management. In fact, if you ask Schaefer about big picture items, like fee structure, asset minimums, or their typical clients, you get almost as many exceptions as you do rules.